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The Smart View racecard aims to address two main goals. Firstly, it seeks to eliminate barriers that prospective fans encounter with traditional racecards.
Secondly, it aims to provide all the essential information that serious punters would consider when analyzing a race. These data objectives have been developed based on customer preferences and implemented by a team of data scientists collaborating with racing experts.
The result of this effort is the new Smart View card, which has been refined over a period of more than two years. The Smart View racecard includes key details such as the horse’s silks, name, number, trainer, jockey, odds, and form figures.
Additionally, it presents the remaining information within six attribute bars, each representing a score out of 100. These bars are color-coded, using a traffic light-like system, where bold green indicates the best scores.
There is also an accessibility version available, allowing users to customize their viewing experience based on their needs. Furthermore, every Smart View racecard entry includes ratings for the horse’s ability, trainer, and jockey.
The remaining three ratings are derived from a list of five factors (course, distance, ground, draw, and jumping), which are selected in accordance with the race’s code and other specific considerations. In addition, the Racing Post provides a comprehensive platform for the best offers related to racing, all in one place.