How can racing appeal to a younger audience? Insights from a prominent social media influencer

Racing is looking for ways to attract a younger crowd. One potential avenue is to tap into the influence of social media celebrities who have gained fame and a large following through their unique style of content creation. These influencers have proven their ability to compete with the marketing departments of major companies. However, many of them either refused, ignored, or required funding for their expertise. Fortunately, there is one influencer, Harry Ross-Hughes (also known as HRH on TikTok), who has amassed over 20 million likes and also has an interest in racing.

The popularity and success of influencers like Ross-Hughes showcase their clear understanding of what works and what is entertaining. This kind of knowledge could be beneficial for racing in attracting younger audiences. However, it is important to note that some influencers may develop a sense of entitlement due to their success, which could complicate potential collaborations.

In order to attract a younger crowd, racing could consider engaging with influencers who have a genuine interest in the sport and a large following. These influencers have already proven their ability to engage and entertain their audience and could potentially bring a fresh perspective and new ideas to the racing industry.

Overall, racing has an opportunity to tap into the influence of social media celebrities and use their expertise to attract a younger audience. Influencers like Harry Ross-Hughes, who have a genuine interest in racing and a large following, can be valuable partners in this endeavor.