Cheltenham Festival
Discover the winner of the bet365 Gold Cup with Smart View’s innovative new racecard

Discover the winner of the bet365 Gold Cup with Smart View’s innovative new racecard

The traditional racecard has been transformed into a product suitable for the 21st century. It now consists of six colour-coded bars, similar to a traffic light system, representing scores out of 100. These scores are combined into a weighted average, known as the Smart View score, which has already led punters to successful bets, showing a 76% return on investment at the Cheltenham Festival. The Smart View score aims to achieve two main objectives.

Firstly, it aims to make horse racing more accessible to potential fans who may struggle with the complexities of traditional racecards. Secondly, it aims to include all the essential information that a serious punter would consider when analyzing a race. This new approach has been developed in response to customer feedback and has been a collaborative effort between data scientists and racing experts over a period of more than two years. In addition to the six attribute bars, a Smart View racecard still presents key information such as a horse’s silks, name, number, trainer, jockey, odds, and form figures.

The bars, color-coded to indicate different scores, cover attributes such as a horse’s ability, trainer, and jockey, as well as other specific factors related to the race, such as course, distance, ground, draw, and jumping. There is also an accessibility version available, allowing users to customize their viewing experience according to their specific needs. Racing Post offers the new Smart View card, and it also provides the latest and best offers for bettors all in one place.

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