Hope that Cheltenham has been listening to us on the racegoer experience – it’s vital the course gets it right in March

Ensuring a positive customer experience is crucial for all racecourses, but it becomes particularly essential at the festival. Last year, I came across familiar complaints about the racecourse experience.

While the ticket price was deemed acceptable and in line with other sporting events, additional expenses after entering the gates were considered excessive. It is crucial for all racecourses to prioritize a positive customer experience, especially at the festival.

Last year, there were familiar complaints about the racecourse experience. While the ticket price was acceptable, additional expenses after entering the gates were excessive.